New ‪#‎E3‬ 2016 Satellite Event Free and Open to the Public ‪#‎Ubisoft‬, ‪#‎WarnerBros‬., ‪#‎Alienware‬, and…

New ‪#‎E3‬ 2016 Satellite Event Free and Open to the Public
‪#‎Ubisoft‬, ‪#‎WarnerBros‬., ‪#‎Alienware‬, and ‪#‎Oculus‬ will have demos.
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The annual E3 gaming show in Los Angeles is not open to the public. This is not changing for 2016, but a new "E3 Live 2016" event will let anyone in the area check out games and meet industry personalities.
E3 Live is being billed as a "new, one-of-a-kind celebration of video games" and "E3's first-ever gathering for gamers."
Tickets are free, but are described as being in "limited" quantity. They will be distributed on a first-come, first-served basis. The tickets are not yet available,
The event, which runs for a limited number of hours on June 14, 15, and 16, is held at LA Live. This is right next to the Los Angeles Convention Center, the site of E3 proper. It's open to all ages, but people under 17 need to be accompanied by a parent or guardian.
The E3 Live website explains there will be games, gadgets, and gear to check out, while there will also be live music and dance competitions. On top of that, attendees can partake in "one-of-a-kind" photo ops and check out virtual reality demos. There will also be merchandise available to buy at the event.
According to Kotaku, demos from companies like Ubisoft, Warner Bros., Alienware, and Oculus VR, among others, will be at the show. Head to the E3 Live 2016 website to learn more.
The Entertainment Software Association, which puts on E3 every year, is also behind E3 Live.
E3 2016 officially runs June 14-16, though the big briefings begin earlier. Both Electronic Arts and Ubisoft will conduct their press conferences on Sunday, June 12, while Microsoft and Sony will follow with their own shows on June 13.
The E3 2016 show floor this year will look different than in years past, as Electronic Arts, Activision, Disney, and Wargaming have decided they won't have booth space. These are some of the biggest companies in gaming, but their lack of presence this year doesn't mean E3 is losing its relevance, according to the ESA.
The question, "Is E3 still relevant?" gets asked every year, ESA VP Rich Taylor said earlier this year. "And then gets answered in June of that same year with a resounding 'yes,'" he said.
Some have suggested that letting consumers in might help boost the profile of the show. Taylor said he has heard this suggestion and explained that the ESA will be "taking a hard look" to see what can be done. While the show itself is not being opened to the public, at least not this year, it looks like the ESA is taking steps to include the wider gamer community with E3 Live.
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http://www.gamespot.com/…/new-e3-2016-satelli…/1100-6440068/
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Why Celebrating Gaming Anniversaries Is Important? *************************************************************************** As the current generation of consoles continues on, companies should…

Why Celebrating Gaming Anniversaries Is Important?
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As the current generation of consoles continues on, companies should do well to remember to honor the past by celebrating upcoming franchise anniversaries!
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While not quite old as other industries in the world, video games have formed a large base of users thanks to pioneering companies like ‪#‎Atari‬, ‪#‎Nintendo‬, and ‪#‎Activision‬ to name a few. Gamers are typically passionate about franchises, which makes celebrating certain achievements like anniversaries an important step. Just this year, Nintendo helped its most well known character and company mascot, Mario, celebrate his 30th anniversary, with two special ‪#‎amiibo‬ figures and a community driven website all culminating in ‪#‎SuperMarioMaker‬ – a Wii U exclusive that allows players to build their own stages using themes and items from four iconic Mario games.
Believe it or not, ‪#‎Ubisoft‬ also fits into this category as well. Long before they were known for the Tom Clancy games or mega franchises like Assassin’s Creed, Ubisoft plucked the limbless hero ‪#‎Rayman‬ from the creative mind of Michel Ancel. 2015 marks Rayman’s 20th anniversary and to celebrate Ubisoft announced smaller items such as fan driven contests, an infographic, and a brand new game called Rayman Adventures – the latter of which was greeted with ample excitement. Unfortunately, after watching the debut trailer, it was revealed that Rayman Adventures was a mobile based game, and not a traditional game in the same spirit as the well regarded Rayman Origins and Rayman Legends. The comments under that YouTube trailer spoke volumes as almost universal disappointment quickly set in with fans. At the very least, this shows that fans are hungry for another traditional Rayman game.
Companies also find ways of promoting games by using tie-in methods with these celebrations in hopes of utilizing that fan base excitement to purchase merchandise. Back in 2011, Nintendo used the Legend of ‪#‎Zelda‬’s 25th anniversary to help promote ‪#‎TheLegendofZelda‬: Skyward Sword with special edition ‪#‎3DS‬ consoles, merchandise, and released a special edition bundle with a gold ‪#‎Wii‬ controller and a CD featuring classic Zelda music performed by a live orchestra. Meanwhile, Sony celebrated the PS4’s anniversary with an incredibly limited PS1-themed console and controller.
Most would argue that declining sales are the biggest reason why franchises are left behind, causing companies to shy away from creating new entries in a series. To me, the bigger issue here is that companies are completely missing out on golden opportunities by not taking franchise anniversaries seriously. Gamers tend to be a nostalgic bunch, so on one level, celebrating a big milestone will immediately resonate with a faction of gamers. Not only does this attention help with the IP itself, but it reinvigorates the fan base as well.
What about you? Would you like to see more thoughtfulness and care put into celebrations that honor beloved franchises?
‪#‎Game‬ ‪#‎Ranter‬ ‪#‎Banter‬, Mario, ‪#‎PC‬, ‪#‎PS4‬, Rayman, Wii U, ‪#‎Xbox‬ One
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[By Derek Nichols]